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AttentionHealth, Fitness, and Nutrition Coaches

Become An In Demand Coach Who Solves Complex Problems, RetainS Clients 4 Times Longer, All While Doubling Your Rates…

Learn how to connect Macros, Metabolism, and Functional Health
And do it without spending countless hours on every client protocol and check-in…
Simply by using the tools, frameworks, and protocols provided in FNMS

FNMS Content

First Steps Primer Education

Adaptive Physiology and Mapping Metabolism

In order to bridge the gap between macros, metabolism, and functional medicine we first must learn about metabolism and the body’s adaptive physiology. This section introduces full body systems and primes students to understand how an adaptive physiological response can impact client health and the pursuit of their goals.

Stress, HPA Axis Function, The Endocrine System

HPA axis dysfunction has become an increasingly popular area of curiosity amongst coaches and health practitioners as more clients and patients struggle with day to day energy levels and stress management.

Module two focuses on cortisol, circadian rhythm, and HPA axis function while also introducing the ramifications of perceived, circadian, inflammatory , and glycemic stress.

Thyroid, HPT Axis, and Energy Management

Thyroid and its relationship to metabolic rate is important as it contributes to energy balance, but there are additional implications that we need to understand for optimal health, aesthetics, and performance.⁣ 

This module teaches essential principles of thyroid health and unpacks why sub-clinical thyroid function and hypothyroidism are such prevalent issues in modern society.

FNMS Downloads: Books, Sheets, and Tools

The First Steps Primer Education Section is Where You Will Find Some of Sam & the Team’s Favorite Tools, Forms, and E-Books for FNMS! 

Exclusive Alumni 

Pre, Peri, and Post-Menopause

The hormonal fluctuations during menopause can make it challenging for women to gain traction with their health, fitness, and nutrition plans. This module teaches the science of the hormonal changes that occur as well as practical application for health professionals working with this demographic. 

Troubleshooting Lost Cycles and Birth Control

One of the most popular topics of the past decade is hormonal contraceptives and birth control. An additional hot topic is restoring menstrual cycle function after the cycle is lost. FNMS includes education on both topics.

Nutrition, Training, and the Menstrual Cycle

New research (as recent as 2022) shows the potential differences in client responses during the follicular and luteal phases of the menstrual cycle. The video reviews the latest research and unpacks practical takeaways for beginner, intermediate, and advanced clients.

HRT + Common Client Medications

FNMS includes video content on what coaches and practitioners should watch for in clients who are prescribed (or need) hormone replacement therapy by their physician. FNMS includes content on the science behind these interventions, as well as myths and misconceptions. There is also an additional video in the core curriculum that instructs coaches what to look for in intake forms and what those medications mean in terms of past client lifestyle, nutrition, and health history related concerns.

Pregnancy Physiology (Hormones + Nutrition)

By popular demand FNMS now includes a video lecture on the science of hormones during pregnancy hormones as well as potential micronutrient considerations that women should discuss with their OBGYN during pregnancy.

Movement as Medicine (Training + Movement)

In addition to nutrition and lifestyle serving as key movers in client protocols, understanding the role of movement on glycemic regulation, digestion, and inflammation is paramount.

Evidence Based Supplementation

There’s no shortage of potential supplements to choose from, but not all supplements are impactful additions to client protocols. This video is accompanied by an 18 page supplement reference guide.

Features

Adaptive Physiology and Mapping Metabolism

In order to bridge the gap between macros, metabolism, and functional medicine we first must learn about metabolism and the body’s adaptive physiology. This section introduces full body systems and primes students to understand how an adaptive physiological response can impact client health and the pursuit of their goals.

Stress, HPA Axis Function, The Endocrine System

HPA axis dysfunction has become an increasingly popular area of curiosity amongst coaches and health practitioners as more clients and patients struggle with day to day energy levels and stress management.

Module two focuses on cortisol, circadian rhythm, and HPA axis function while also introducing the ramifications of perceived, circadian, inflammatory , and glycemic stress.

Thyroid, HPT Axis, and Energy Management

Thyroid and its relationship to metabolic rate is important as it contributes to energy balance, but there are additional implications that we need to understand for optimal health, aesthetics, and performance.⁣ 

This module teaches essential principles of thyroid health and unpacks why sub-clinical thyroid function and hypothyroidism are such prevalent issues in modern society.

FNMS Downloads: Books, Sheets, and Tools

The First Steps Primer Education Section is Where You Will Find Some of Sam & the Team’s Favorite Tools, Forms, and E-Books for FNMS! 

Core Curriculum

Reproductive Hormones and Physiology

FNMS includes (2) sections on reproductive hormones in order to teach both men’s and women’s reproductive physiology. This includes the science and function of estrogen, progesterone, testosterone, and related markers! Topics of conversation include cycle health, infertility, low T, hormone imbalance, and more

Gut Health I: Troubleshooting Digestive Dysfunction

FNMS includes ample discussion of gut-centric concepts including troubleshooting digestion, elimination protocols, and supplementation with a focus on lifestyle change + stress management. Students learn the science of “gut health” and digestion, while also learning indications of potential dysfunction and action steps for supporting individuals with digestive complaints.

Blood Chemistry (Optimal Interpretation vs. Western Ranges)

In this section students learn the value of serum lab testing and the difference between using serum blood chemistry analysis for preventive health purposes and lifestyle optimization versus the conventional western medicine interpretation for sick care. FNMS students learn about the most useful markers and testing methods for practical application in the trenches.

Research and Evidence

FNMS is built using the latest research as well as practical application and clinical experience. Understanding research allows professionals to troubleshoot cases and create better content for their business. In this section students learn the different types of research & evidence used to evaluate hypothesis related to nutrition, metabolism, and hormones. We also compare the weight of different types of evidence, center of mass, and considerations for future independent study after FNMS.  

Insulin Resistance, Energy Management, and Metabolic Syndrome

Learn to manage blood sugar, insulin resistance, and metabolic syndrome. This is not limited to overweight or obese clients! Many individuals also experience cortisol-induced insulin resistance. Here, we cover the science of fuel homeostasis and fasted vs. fed state physiology (the hormones released when we eat vs. the hormones released when we fast). This section includes education on the hormones insulin, glucagon, and other important aspects of blood sugar regulation.

Advanced Women's Health: PCOS and Reproductive Dysfunction

PCOS is a topic of growing concern and millions of women are impacted by PCOS and infertility. This section teaches the science of PCOS as well as underlying root-cause considerations often missed by conventional western approaches.

Inflammation & Immune System Function

After learning about the endocrine system and the gut, FNMS students learn about inflammation and the immune response as part of their preparation and education for Auto-Immune Client Coaching and Protocols.

This science also applies to immune system activity related to infections, viruses, etc.

Auto Immune Conditions: Hashimotos, RA, Lupus, MS and More

An increasing number of women are impacted by auto-immune related conditions and it is imperative for health professionals to understand the science and strategy for managing auto-immunity. This in depth training helps coaches and practitioners become proficient in coaching Hashimoto’s thyroiditis and other more debilitating auto-immune diseases.

The Dutch Test

In 2021, Dutch test education was added to FNMS by popular demand. While FNMS places a strong emphasis on serum lab interpretation and utilization for the purposes of nutrition, training, and lifestyle change the Dutch test can often be implemented in cases of PCOS, Peri-Menopause, Post Birth Control, and other special circumstances. 

Gut Health II: Bacterial Markers & Interpretation

After learning the basics of gut health, the microbiome, and digestive dysfunction in the first gut section, we move on to explore bacterial markers of interest, as well as testing methods (this section includes the situational use pros/cons and pitfalls of GI Map, GI effects, and more) 

Specialty Trainings

Pre, Peri, and Post-Menopause

The hormonal fluctuations during menopause can make it challenging for women to gain traction with their health, fitness, and nutrition plans. This module teaches the science of the hormonal changes that occur as well as practical application for health professionals working with this demographic. 

Troubleshooting Lost Cycles and Birth Control

One of the most popular topics of the past decade is hormonal contraceptives and birth control. An additional hot topic is restoring menstrual cycle function after the cycle is lost. FNMS includes education on both topics.

Nutrition, Training, and the Menstrual Cycle

New research (as recent as 2022) shows the potential differences in client responses during the follicular and luteal phases of the menstrual cycle. The video reviews the latest research and unpacks practical takeaways for beginner, intermediate, and advanced clients.

HRT + Common Client Medications

FNMS includes video content on what coaches and practitioners should watch for in clients who are prescribed (or need) hormone replacement therapy by their physician. FNMS includes content on the science behind these interventions, as well as myths and misconceptions. There is also an additional video in the core curriculum that instructs coaches what to look for in intake forms and what those medications mean in terms of past client lifestyle, nutrition, and health history related concerns.

Pregnancy Physiology (Hormones + Nutrition)

By popular demand FNMS now includes a video lecture on the science of hormones during pregnancy hormones as well as potential micronutrient considerations that women should discuss with their OBGYN during pregnancy.

Movement as Medicine (Training + Movement)

In addition to nutrition and lifestyle serving as key movers in client protocols, understanding the role of movement on glycemic regulation, digestion, and inflammation is paramount.

Evidence Based Supplementation

There’s no shortage of potential supplements to choose from, but not all supplements are impactful additions to client protocols. This video is accompanied by an 18 page supplement reference guide.

​Get the same proven systems, frameworks, and protocols that top nutrition coaches rely on to confidently get every client better results in less time.

In FNMS, my team and I will personally mentor you and provide the blueprint to become an expert coach who keeps a full roster of clients.

That means you’ll have clients lined up and waiting to work with you based on your unique expertise in hormones, metabolism, and gut health.

With the FNMS frameworks, you’ll be able to retain clients for 8+ months by getting every client better results in less time.

You’ll develop a reputation as the coach who can solve complex client cases, and have new clients chasing you down for help.

Even with a full roster of clients, you’ll be able to save hours on check-ins and protocols every week with these systems.

And as an in-demand specialist coach, you’ll be able to double or triple your prices without price objections.

Featured In

What’s Inside…

Here’s What You Get In The Functional Nutrition & Metabolism Specialization

Live Weekly Calls With Sam and the FNMS Team

These calls give you private support and expert troubleshooting any client cases, developing client protocols, or answering questions you have about how to implement what you’ve learned. We offer multiple calls each week at different days & times.

Valued at $8,000 for 16 weeks.

Shortened Learning Curve With A Community

You get quick answers and help troubleshooting client issues daily from FNMS coaches and myself inside the group. Also learning from other students’ client cases is like a cheat code that keeps you from making mistakes, and saves you time, energy and money.

Valued at $3,000 for 16 weeks.

FNMS Specialization Credential

You’ll walk away with the credentials and “letters” after your name to showcase your new knowledge and coaching skills as a nutrition and metabolism specialist.

Valued at $2,000

FNMS First Step Video Lessons

These primer video lessons fill in any knowledge gaps you may have in adaptive physiology, the endocrine system and foundational concepts in hormones and metabolic health. You also get coaching forms and sheets so you can start using what you’re learning right away with your clients in the first week.

Valued at $1,000

FNMS Core Curriculum

You get in depth video lessons on 21 subjects that include Mapping Metabolism, Men’s and Women’s Hormones, Blood Chemistry and Labs, Gut Health and how to interpret Research and Evidence. Every lesson comes with a shorter recap to give you cliff notes, and a practical application video explaining how to use what you just learned with clients. We have also recently added 8+ business education modules to aid our students.

Valued at $4,500

Coaching coordinator Program Check Ins & communication

You’ll have streamlined access to an FNMS coach who will check in with you to make sure you’re staying on track with your FNMS Student Success Path while fully understanding and implementing the material you’re learning.

Valued at $3,000 for 16 weeks.

Bonus Trainings And Workshops

To help every FNMS student become a true in demand expert there’s bonus trainings and recorded workshops that cover special topics like troubleshooting lost cycles after birth control, gut health and supplementation.

Valued at $750

FNMS Specialty Trainings and call library

This allows you to dive into any previous coaching session or client-case study, and see how a protocol was developed to get results. These sessions also include coaching and business FAQ’s.

Valued at $2,500
PLUS…

Get These Bonuses Included inside of FNMS

BONUS: The Metabolism Manual

This gives you a deeper dive on how metabolic function impacts your clients results (especially chronic dieters) and how to use the P3 Model to help them achieve better physical changes.

Valued at $47

BONUS: The Hormone blueprint

This gives you the roadmap to understand how to optimizing your clients hormones through lifestyle, training and nutrition while also giving you some of Sam’s time-tested coaching tools

Valued at $97

BONUS: 20+ FNMS Reference Guides

A shortcut to solving client cases such as: PCOS, Blood Chemistry, Pregnancy, Hashimoto’s, Gut, Menopause, Nigh Shift Work, Thyroid and much more!
(Supplement Guide Pictured)

Valued at $1497

On the other hand the in demand specialist coach…

Attracts clients who know coaching isn’t going to be cheap,
and are expecting to pay a premium.

Has people lined up to work together because of their reputation for getting clients great results.

Can confidently charge double or triple what other coaches do without price objections…

Doesn’t need to live on social media because their results do the marketing and selling for them…

And can retain clients for 8+ months because they consistently get results that make clients excited to renew every month.

Inside the Functional Nutrition and Metabolism Specialization you’ll become the expert coach you’re meant to be.

This is how The Functional Nutrition and Metabolism Specialization was born…

And it’s helped hundreds of coaches just like you to become specialist coaches who’s expertise is in demand so you can…
  • NGet every client better results in less time by using the FNMS models and frameworks.
  • NBecome an in demand coach, that has clients lined up to work with you based on your expertise in hormones, metabolism and gut health.
  • NRetain clients for 8+ months because of the results you’re getting consistently delivering and quality of life improvements.
  • NConfidently 2-3x your coaching rates without price objections.
  • NAnd use proven systems to coach more clients with less overwhelm as your client roster grows.

The Functional Nutrition And Metabolism Specialization

In 16 Weeks Become An In Demand Coach That Solves Complex Problems, Retains Clients 4 Times Longer, All While Doubling Your Rates…

By Simply Using The Systems, Frameworks & Protocols Provided in FNMS.

If you’re ready to become an in demand coach that clients seek out because of your expertise and reputation…

Join Alumni Now!

Frequently Asked Questions

Question: “What makes FNMS different from other programs, certifications or or mentorships?”

My team and I aren’t just teaching the science of nutrition, hormones,
metabolism and gut health, then leaving you to figure it out on your own.

We’re actually in the trenches of your coaching business with you…

Helping you solve tough client cases, and giving you the tools and frameworks to do it on your own as an in demand coach.

The support, feedback, and hands-on teaching inside FNMS is unmatched
when it comes to mentorships and certifications.

Question: “What if FNMS doesn’t help me solve my client’s case?”

Then my team and I will solve the client case for you, and help
you create the protocol…

No questions asked or additional charges.

This type of hands on support and hands on help from my team and I
isn’t available to anyone outside FNMS.

Question: “Who is the FNMS Program for?”

The FNMS mentorship is for someone who’s willing to invest their time,
money, and energy into becoming the best coach possible.

Quick side note…

If you’re just getting started as a coach, and only have a few clients then FNMS may not be a good fit.

It’s not a cheap mentorship, and I don’t want it to be a financial
strain on you.

Question: “Do you offer a payment plan?”

Yes, we offer a payment plan and a paid-in-full option as well. We also partner with outside financial institutions for students needing additional support via extended payment options and/or flexible student financing and repayment.

Question: “Will this help me with my business?”

Aside from improving client results, retention, and referrals (all of which drive revenue), FNMS has recently expanded to include 8+ additional training videos for business-specific considerations as well as additional Q+A’s and guest speakers to improve the student experience.

We have also partnered with leading technology, supplement, and lab providers to allow FNMS students to create additional income opportunities and to save money on common coaching expenses (such as software and client systems).

These additions are designed to save coaches money, reduce churn (lost money), and create valuable industry connections that would otherwise take a lot of time and money to access.

Question: “How much time do I need each week, and what if I miss a live call?”

We’ve found that carving out 3 to 4 hours each week for FNMS is plenty for
anyone to study, ask questions and implement what they’ve learned.

Students typically find that FNMS gives them a minimum of 60 minutes back in
their weekly client check-ins by week 4 due to daily support and the level of education obtained by month 1 of the program.

All live calls are recorded and uploaded within 24-48 hours so you can watch any calls you missed and get the support you need.

We’ve had students from around the world including the US, Canada, Australia, New Zealand, and Europe go through FNMS and thrive in their coaching business.